CHARLOTTESVILLE, VA November 15, 2016 — The Central Virginia Chapter of the American Marketing Association (AMACVA) hosted its annual Excellence In Marketing Awards on Thursday, November 10 and the Shenandoah Beerwerks Trail received the 2016 Excellence In Marketing Award in the category of cross-media marketing.
This category demonstrates excellence in at least two mediums. The Shenandoah Beerwerks Trail campaign included brochures, maps, web and print ads, collateral materials, a new website, social media marketing, and swag. AMACVA recognized the project team for excellent creativity and results. “The judges were really impressed with the high quality of work submitted,” AMACVA president Dan Fellows.
The Shenandoah Beerwerks Trail was created by an alliance of tourism partners from Staunton, Augusta, Waynesboro, Harrisonburg, Lexington, and Rockbridge to promote the region’s craft beer experience.
About The Excellence in Marketing Awards Program
The Excellence in Marketing Awards Program is the Central Virginia American Marketing Association’s annual signature event. The competition recognizes and celebrates the work of marketing professionals throughout Central Virginia (the region includes the areas in and around Albermarle, Charlottesville, Waynesboro, Staunton, Harrisonburg, Lexington, Lynchburg, Roanoke, and Blacksburg.) All entries were judged by a distinguished panel of independent judges. For more information, visit www.centralvaama.org.
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