SHENANDOAH VALLEY, Va. — Earlier this month, Virginia Governor Terry McAuliffe announced that Shenandoah Beerwerks Trail received $22,230 from the Virginia Tourism Corporation Marketing Leverage Program (MLP) grant fund.
The City of Waynesboro Economic Development and Tourism partnered with Augusta County Economic Development, City of Staunton Tourism, City of Harrisonburg Tourism, and Lexington/Rockbridge Area Tourism to supply $44,461 in matching funds for the project.
The MLP grants are designed to help local and regional tourism entities attract more visitors by leveraging local marketing dollars.
“This MLP grant is targeted toward launching our “Passport to DRINK IN the Shenandoah Valley” program said Courtney Cranor, spokesperson for the trail, adding that the Beerwerks Trail expects to unveil its passport program late this year.
“The program is designed to encourage people to visit more breweries and extend their stay in the area. People tend to really enjoy visiting multiple breweries and getting their passport stamped,” said Cranor.
How the Passport Program Works
It’s simple. Once the passport program launches, get a copy of the passport at one of the participating locations and be sure to get your trail map stamped at each brewery you visit. Once you’ve collected six stamps, you’ll earn a custom-designed, collectible Shenandoah Beerwerks Trail t-shirt!
Make sure to subscribe to the email list on BeerwerksTrail.com, so you can be among the first to get the details on our the passport program.
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