May 2016 - Shenandoah Beerwerks Trail

BrothersCraftBrewingCo_Logo_BWHARRISONBURG, VA (May 31, 2016) –Brothers Craft Brewing is pleased to announce that the brewery is running on 100% wind powered clean energy, through a partnership with Arcadia Power, a national clean energy provider.

Brothers Craft Brewing is honored and excited to join a growing list of national brands, such as Whole Foods and Google, that are actively taking a stand against carbon emissions by relying on wind powered energy to run their businesses.  By making the switch to wind powered energy, Brothers Craft Brewing is proud to reduce its environmental impact not just for the world at large, but for the community we hold so close to our h
eart. We hope you’ll celebrate with us on Earth Day and enjoy one of our beers with us, now brewed with 100% renewable energy.

Since its inception, Brothers Craft Brewing has strived to run its business in a way that speaks to the spirit of the the Shenandoah Valley.

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PJJ_9213 (1)SHENANDOAH VALLEY, VA (May 16, 2016) – Visiting breweries in Virginia’s Shenandoah Valley just got easier. That’s because the area’s first official beer trail launches today, during American Craft Beer Week.

The trail provides an opportunity for tourists and locals to connect with a great craft beer experience. With twelve breweries all located within an hour’s drive from one another, the Shenandoah Valley region is quickly becoming Virginia’s newest beer frontier.

“Craft beer is really gaining momentum in Virginia with over 140 breweries,” said Courtney Cranor, Waynesboro Assistant Director of Economic Development and Tourism. “It’s a market that continues to see robust growth.”

“I think this is a great regional project with tremendous potential. There’s nothing else like it in the Shenandoah Valley, and we’ve tried very hard to differentiate it from other beer trails in the state,” says Sheryl Wagner, Director of Tourism for the City of Staunton. “It’s a natural pairing – we know that craft beer drinkers love the outdoors, and so after a day of hiking, biking and exploring, now they can tap into our local beer culture.”

The Shenandoah Beerwerks Trail pairs the craft beer experience with a combination of activities and attractions that uniquely reflect the region’s recreational and cultural activities.

The trail provides opportunities for past and future visitors to discover everything this region offers. “We’re focusing on creating both a fun and serious beer experience here,” says Cranor.

On the trail’s newly unveiled website (mobile friendly), visitors can quickly plot out a multi-brewery tour and mix their tastings with the tourism experiences that best match their interests. In addition to a print and online ad campaign that launches in June, organizers say that signage will be installed at the breweries to cross-promote the trail, and promotional information will be distributed to Visitor Welcome Centers across the state.

The trail’s breweries include:

  • Brothers Craft Brewing (Harrisonburg)
  • Pale Fire Brewing Co. (Harrisonburg)
  • Seven Arrows Brewing (Fishersville)
  • Devils Backbone Outpost Brewery & Tap Room (Rockbridge Co.)
  • Stable Craft Brewing (Augusta Co.)
  • Redbeard Brewing Company (Staunton)
  • Three Notch’d Brewing Company (Harrisonburg)
  • Shenandoah Valley Brewing Co. (Staunton)
  • Blue Lab Brewing Company (Lexington)
  • Wolfe Street Brewing Co. (Harrisonburg)
  • Queen City Brewing (Staunton)
  • Basic City Beer Co. (Waynesboro, opening this summer)

Tourism officials in the region have been studying the potential of the trail since 2014. The project was developed to promote the Valley’s growing craft beer industry and showcase the region’s natural tie-in with compatible tourism offerings.

“We couldn’t be happier with this partnership,” says Wagner, speaking of the multiple-locality effort behind the trail. Tourism partners in the cities of Staunton, Harrisonburg, Lexington, and Waynesboro as well as the counties of Augusta and Rockbridge jointly developed the Shenandoah Beerwerks Trail.

More details about the trail can be found at beerwerkstrail.com.

Trail updates and news can be found on Facebook, Twitter, and Instagram.

Photos and trail map available by request.

LEXINGTON, VIRGINIA – In April, Anheuser-Busch announced an agreement to acquire Devils Backbone Brewing Company, one of the fastest-growing craft breweries in the state of Virginia. Devils Backbone is the latest partner to join the diverse portfolio of craft breweries within The High End, the company’s business unit comprising unique craft and import brands. Devils Backbone operates two breweries in central Virginia. Basecamp Brewpub & Meadows is located at the foot of the Blue Ridge Mountains in Nelson County and the Outpost Brewery & Tap Room is a a state-of-the-art production brewery and tap room in Lexington.

AUGUSTA COUNTY, VIRGINIA – Seven Arrows Brewing Co. has announced it will now be distributing in the Washington, D.C., and Northern Virginia.  According to Melissa Allen, co-owner of Seven Arrows Brewing Co., the company’s brews are being distributed through Hop and Wine Beverage and expected to start distributing in May.  “This is an exciting time for us here at Seven Arrows,” Allen added. “Expanding into the Northern Virginia and D.C. areas has us on track to exceed our second-year expectations and get visibility throughout the state of Virginia sooner than we had forecast.”

AUGUSTA COUNTY, VIRGINIA – Hermitage Hill Farm & Stables, located in Waynesboro, is set to open a craft brewery in May 2016, says owner Craig Nargi. Craig and Nikki Nargi have operated Hermitage Hill Farm & Stables, a working horse farm and event venue, since 2006. The new brewery and farm shop, he said, represents a longtime dream for the couple to bring together the culinary and hospitality worlds with their tireless commitment to preserve and celebrate the region’s agricultural riches.  The new brewery and tasting room will offer 16 beers ranging from stouts, IPAs, pale ales and more.  This is the second brewery to open outside Waynesboro. The first, Seven Arrows Brewing Co., opened in 2014.