{"id":994,"date":"2017-05-09T11:31:44","date_gmt":"2017-05-09T15:31:44","guid":{"rendered":"https:\/\/beerwerkstrail.com\/?p=994"},"modified":"2017-05-09T14:53:41","modified_gmt":"2017-05-09T18:53:41","slug":"shenandoah-beerwerks-trail-wins-statewide-tourism-awards","status":"publish","type":"post","link":"https:\/\/beerwerkstrail.com\/shenandoah-beerwerks-trail-wins-statewide-tourism-awards\/","title":{"rendered":"Shenandoah Beerwerks Trail Wins Statewide Tourism Awards"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-41\" src=\"https:\/\/beerwerkstrail.com\/wp-content\/uploads\/2016\/04\/shutterstock_155718989.jpg\" alt=\"\" width=\"400\" height=\"267\" \/>WAYNESBORO, VA May 9, 2017 \u2013 Looking for a reason to raise a cold\u00a0beer? We\u2019ll give you two!<\/p>\n<p>Among tough competition from some of the largest tourism bureaus in the state of Virginia, the Shenandoah Beerwerks Trail won two statewide awards at last month\u2019s VIRGO Travel and Tourism Awards, presented by the Virginia Association of Destination Marketing Organizations (VADMO). The beer trail won in the categories of \u201cRegional Marketing Initiative\u201d and \u201cBest in Show.\u201d<\/p>\n<p>The VIRGO Award is the state travel industry&#8217;s top prize for advertising and promotions from destination marketing organizations.<\/p>\n<p>The competition was judged by a panel of independent judges who made\u00a0their\u00a0determinations based on the quality of the submission, economic\u00a0efficiency, and the economic or community impact. \u00a0The awards were presented in April at the Omni Homestead Resort.<\/p>\n<p>The Shenandoah Beerwerks Trail was developed by a joint partnership of five local tourism offices\u00a0to promote the Valley\u2019s growing craft beer industry and showcase the region\u2019s natural tie-in with compatible tourism offerings.<\/p>\n<p>&#8220;By working together, we were able to multiply the impact of our investment and substantially raise the visibility of our regional\u00a0assets,\u201d said Courtney Cranor, Waynesboro Assistant Director of Economic Development and Tourism and this year\u2019s chair of the Shenandoah Beerwerks Trail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1000\" src=\"https:\/\/beerwerkstrail.com\/wp-content\/uploads\/2017\/05\/virgo-logo-300x217.jpg\" alt=\"\" width=\"200\" height=\"145\" \/>\u201cThe VIRGO Awards offer a bit of friendly competition among statewide tourism agencies,\u201d said Theresa Earles, the VADMO board member who coordinates the awards program.<\/p>\n<p>This is the third award that the campaign has received. In late 2016, the American Marketing Association (Central Virginia Chapter) awarded the Shenandoah Beerwerks Trail with its <a href=\"https:\/\/beerwerkstrail.com\/shenandoah-beerwerks-trail-wins-2016-award-of-excellence-in-cross-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">2016\u00a0Excellence In Marketing Award<\/a> in the category of cross-media marketing.<\/p>\n<p>The trail also received some attention from the national craft beer tourism community earlier this spring at the first ever <strong>Beer Marketing &amp; Tourism Conference<\/strong> in Asheville, NC. The Shenandoah Beerwerks Trail was chosen to represent Virginia and speak on a panel called \u201c<em>Creating Beer Tourism in Emerging Beer Regions<\/em>\u201d which focused on destinations that have not been historically known as beer destinations but are changing that quickly. Other destinations featured on the panel were Yakima Valley (WA), Santa Rosa (CA), Tampa Bay (FL), and Grand Rapids (MI).<\/p>\n<p>The Shenandoah Beerwerks Trail was created by an alliance of tourism partners from Staunton, Augusta, Waynesboro, Harrisonburg, Lexington, and Rockbridge. The creative team includes Moore Public Relations, Queen City Creative, and Torx Media.<br \/>\n\u201cWe couldn\u2019t be happier with this partnership,\u201d says Sheryl Wagner, Director of Tourism for Staunton, speaking of the multiple-locality effort behind the trail.<\/p>\n<p>ABOUT THE SHENANDOAH BEERWERKS TRAIL<\/p>\n<p>The Shenandoah Beerwerks Trail pairs the craft beer experience with a combination of activities and attractions that uniquely reflect the region\u2019s recreational and cultural activities. Trail updates and news can be found on\u00a0<strong><u>Facebook<\/u><\/strong><strong>,\u00a0<\/strong><strong><u>Twitter<\/u><\/strong><strong>, <\/strong>and<strong>\u00a0<\/strong><strong><u>Instagram<\/u><\/strong><strong>.<\/strong><\/p>\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WAYNESBORO, VA May 9, 2017 \u2013 Looking for a reason to raise a cold\u00a0beer? We\u2019ll give you two! Among tough competition from some of the largest tourism bureaus in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shenandoah Beerwerks Trail Wins Statewide Tourism Awards - Shenandoah Beerwerks Trail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beerwerkstrail.com\/shenandoah-beerwerks-trail-wins-statewide-tourism-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shenandoah Beerwerks Trail Wins Statewide Tourism Awards - Shenandoah Beerwerks Trail\" \/>\n<meta property=\"og:description\" content=\"WAYNESBORO, VA May 9, 2017 \u2013 Looking for a reason to raise a cold\u00a0beer? 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