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New Shenandoah Beerwerks Trail program to bring more tourism to Valley

Posted on December 18, 2017

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WAYNESBORO, Va. (WHSV) — It’s a unique new way to explore the Valley. Not a hiking trail, but rather a beer trail.

“Well it covers the area from Harrisonburg to Lexington and Rockbridge,” said Assistant Director of Waynesboro Economic Development and Tourism, Courtney Cranor.

14 breweries will be a part of the new Shenandoah Beerwerks Trail, including Basic City Beer Company, Bedlam Brewing, Brothers Craft Brewing, Devils Backbone Outpost Brewery &Tap Room, The Friendly Fermenter, Great Valley Farm Brewery, Pale Fire Brewing Company, Queen City Brewing, Redbeard Brewing, Seven Arrows Brewing, Shenandoah Valley Brewing Company, Stable Craft Brewing, Three Notch’d Brewing Company and Wolfe Street Brewing Company.

The goal is to bring more tourism to the Valley.

“We’re a firm believer that all ships rise with a tide. And so getting more people out, exploring the craft beer industry can only do nothing but help us in the future,” said Skylar Hill with Basic City Beer Company.

“There’s a big tie in between folks who like craft beer and people who tend to like outdoor rec, which the Shenandoah Valley is loaded with,” added Cranor.

The program lets folks use a free passport which is stamped at each brewery they visit, with a goal to reach 6 stamps for a prize.

The 1st completed passport receives TWO 3-day general admission tickets to Red Wing Roots Music Festival. Camping and parking are not included.

• The 10th completed passport receives a half-day fly-fishing beginner class for two anglers from Mossy Creek Fly Fishing.

• The 25th completed passport receives a paddle adventure for two with Twin River Outfitters on the Upper James River Water Trail.

Valley beer lovers believe it will be beneficial too.

“In my opinion, the more people we can get brought into the valley to see what we have, the better off we’ll be,” said Doug Proctor.

Leaders said the program will be permanent in the Valley with more breweries added in the future.

Source:  Click here to read the original story by Matthew Fultz / WHSV.

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